Your Privacy Is Important to Us! – Restoring Human Dignity in Data-Driven Marketing

about & support

Foreword by Eric K. Clemons

Preface, Acknowledgements and Abbreviations

Bibliography


PART I – INTRODUCTION


1. Why this book?
    (#methodology #delimitations #structure)


2. Data-Driven Business Models
    (#surveillancecapitalism #valueextraction #harm)

PART II – LAW


3. Regulating Markets
    (#law #markets #architecture #consumerprotection)


4. Data Protection Law
    (#gdpr #personaldata #lawfulprocessing #legitimatebasis)


5. Marketing Law
    (#ucpd #professionaldiligence #averageconsumer)

PART III – PSYCHOLOGY AND TECHNOLOGY  


6. Human Decision-Making
    (#agency #psychology #boundedrationality #willpower)


7. Persuasive Technology
    (#technology #choicearchitecture #friction #prompts)


8. Manipulation
    (#coercion #deception #subliminalmarketing #paternalism)


9. Transparency
    (#information #communication #complexity #asymmetry)

PART IV – SOCIETY


10. Human Dignity and Democracy
      (#humanwellbeing #privacy #discrimination #proportionality)


PART V – CONCLUSIONS AND BEYOND


11. Conclusions
      (#humandignity #datadrivenmarketing #beinghuman)


12. Next Steps
      (#action #conversations #future)

About & how to support this project

We offer this e-book free of charge, i.e. no payment, surveillance or manipulation. You can support this project, for instance, by:
— reading and reflecting on the book;
— discussing the content with friends, family and strangers;
— sharing the book and your favourite qoutes on social media (#ypii);
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ABOUT THE AUTHOR
Jan Trzaskowski, Ph.D., is Law Professor at Copenhagen Business School and Aalborg University. Since the mid-1990s, he has dealt with legal and regulatory aspects of information technology, and his research focuses on the protection of consumers and fundamental rights, including privacy. He was Head of the Danish delegation negotiating the 2000 E-Commerce Directive and is founder of the Business in Democracy Initiative (BiDEM). Follow the author on LinkedIn.